Wilde Origins
The Road Home
It all started when Jenny finally stepped away from the office and took the gap year she always wanted. Eight years in health and technology had taken their toll, ironically, on her own health. She found herself walking into a series of bad relationships, and slowly falling out of love with her own life.
She needed to heal from depression and reconnect with things that fuelled her curiosity. So she did the unthinkable.
She packed up her life, stored everything away in a 16 sq. ft. locker, and walked away from a comfortable life she worked hard to build for a list of dreams she never dared to pursue.
She ended up on a permaculture farm in Bali, spending her days covered in dirt, harvesting bamboo from the forest, planting legumes in degraded land, and weaving palm leaves for roofs. The work was exhausting, but for the first time in years, she felt connected to something that mattered.
The Forest That Everything Shifted
One day, Jenny visited a coffee farm tucked away in the mountains of Kintamani. It wasn’t like any coffee farm she’d seen from photos. It was a living forest bordering the edge of Mount Batur. Arabica shrubs grew under native trees, beside bananas, cacao, and even vanilla orchids. There was so much abundance, and the land felt alive.
She started to understand the intelligence of Mother Nature: everything exists to support one another.
But most of our food isn’t grown this way. They’re extracted from monoculture farming that strips the land of life-giving nutrients. Everything started to shift…
No Turning Back
Death had been at her doorstep more than enough to make her realise: life doesn’t hand out infinite chances. Going back to “normal” was no longer an option. She didn’t have all the answers, but she knew our choices shape the future we inherit.
Protecting the wild felt like protecting the parts of herself she had nearly lost. And that was when the questions came flooding. What if we changed the system? Just what if, instead of eating into our future, we eat for our future
Coffee became the bridge because it's universal. It’s a daily ritual that crosses cultural borders. And if coffee can be grown regeneratively, then maybe it becomes a new way forward: exceptional flavours that fuel our planet for the next generation.
Your Call to Adventure
Wilde began with coffee, but the mission reaches far beyond it. We’re on a wild expedition to build deliciously resilient supply chains that fuel conservation instead of planetary destruction. We work directly with farmers who protect our ecosystems, turning each crop into food for the future.
Behind every expedition is a commitment to protect the forests of the land and sea for the next fifty years and beyond.
Conservation is the new flavour frontier. So whether you’re a roaster, a chef, or a curious epicurean, this is your invitation to lead.