Wild about you, wild about our planet.
We’re a conservation-led brand for people and planetary wellbeing.
Regenerative agriculture is not just about the health of our soil, but a way of life.
At the heart of Wilde is the notion that when we care for ourselves, we care for the world, and we leave it a little bit better than we found it.
Our vision is to sustain the magic in this world by connecting citizens, growers and ecosystems to rewild Planet Earth. Every Wilde purchase empowers responsible growers and protects our forests and ocean — building a regenerative world that thrives for generations to come.
Rising to protect our planet
Farmers are the lifeblood of our planet, yet they face exploitation and extreme climate vulnerability. Most small-scale farmers work long hours without fair wage and protection. Without support, rich fertile land is at risk of deforestation, overdevelopment and degradation. Supporting regenerative farmers isn’t just about uplifting these communities but about sustaining the foundations of life we all depend on.
Today, the average age of farmers is 65.
The last generation of farmers will vanish over the next decade. Without incentives and protection for the next generation of farmers, who will nourish the planet and care for the land that sustains us?
Two-thirds in poverty depend on agriculture.
Impoverished communities rely on agriculture as their main income, earning less than $2 per day. To survive, some cut corners or adopt commercial practices that degrade and weaken the very ecosystems we rely on.
Vanishing stewards and ecosystem decline.
Aging farmers, economic hardship and climate volatility threaten our future. By 2050, up to 50% of species could vanish and 95% of soils degraded. The forests, rivers, and ocean that bring wonder to the world are under threat.
Rewilding the Wilde way
The power of daily rituals
Rituals give us meaning and shape our lives in profound ways. From the cup of morning coffee shared with friends to the bittersweet thrill of cacao, these rituals nourish us from the inside out. But they can do more. They carry the power to protect our forests, rebuild living soil, and support the people who sustain life on our planet.
Empowering global citizens
Everyday rituals are the quiet revolutions that restore our beautiful planet through the power of regenerative habits. By transforming everyday food staples into acts of conservation, we empower global citizens to invest in their future by being on the frontlines of climate action where every sip and bite gives us the power to heal ourselves and our planet.
Belonging and purpose
Wilde wasn’t born overnight, but over decades of burnout, self-discovery and healing in nature. It was through the trials and tribulations of being human that gave birth to our ambitious mission to rewild Planet Earth. Our origin stems from the realisation that nothing matters more than protecting the very home that sustains us.
The Wilde Expedition in responsible sourcing
Our expeditions take us deep into the wild — to the farms, forests and coastlines where our favourite essentials come from. Many of these communities live in regions where ecosystems and livelihoods are under pressure from rapid development and vulnerable to climate change. Join us on our adventures and explore the stories, videos, and footage from our Wilde Expeditions, and witness how your everyday essentials help rewild Planet Earth.
